Sunday, February 18, 2007
Creative Mission and Vision!
Hotelies! I am back for yet another blog entry this week. Anyway, I spent my Valentine’s Day snowed in, catching up on some industry reading. I came across one particular article which sparked my interest – “What a Resort Experience Can Become When You Have a Daring Mission and Vision Statement,” posted on Hotel Online. I, personally, have a strong interest in marketing – especially for the hospitality industry. In addition, I found the message of this article relative to this year’s HEC.
The goal of HEC 82 is to discover “what innovative hospitality organizations [must] do in order to survive and to thrive.” In other words, the world changes quickly – the needs of customers are easily offset, especially by the availability of pioneering technology. As a result, hospitality organizations must keep up with the changing needs of the market through innovation to maintain the sustainability of its customers – but the question is, how?
The article I came across on Valentine’s Day offers a unique perspective that correlates with HEC 82’s goal. The overall message of this article is that hospitality companies should focus on creating unique mission and vision statements that aim to provide guests with the most distinctive experience possible. In addition, the author indicates that mission and vision statements should not be mainstream (i.e. to maximize efficiency or increase shareholder value); instead, such statements should serve to reflect the creativity of the business and provide the most sentimental experience to the guest.
So, how does HEC 82 fit into this? Easy. Creating mission and vision statements that eschew conventionalism and instead focus on maximizing the guest’s overall experience is part of sustaining long term customer relationships through innovation. This is, after all, one answer to HEC 82’s goal.
Read the article for yourself: http://www.hotel-online.com/News/PR2007_1st/Feb07_ResortExperience.html
What are your thoughts? I would love to hear them. Leave me a bearable comment below.
Beary Good Wishes for Spring,
Ellsworth
9:01 PM |
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